Management
Liliane Chinyavong
Abanico's Founder and Managing Director since 1992
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1990 – Account Manager, Central Comm: In charge of the following accounts: Intel Corporation (Chip manufacturer), Novell (Networking), Datatronic (Tandy/Grid PCs), Universe (Electronic archive system), Norman…
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1988 – Account Executive, Trazo: In charge of Dow Chemical (building foam departament), Intel Corp.(Chip Manufacturer)
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1986 – Account Executive, Prisma: In charge of Intel Corporation…
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1984 – Production Manager – Lemonnier & Tremblé: Jacob Delafon (sanitory products), Pryca (Carrefour superstores), Ocaso (insurance), Bull (Computing systems), Klorane (Hair care products)….
What to do in communication and marketing campaigns?:
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The client is increasingly more "Digital", he is able to effectively measure and compare
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The Company Marketing must be MORE open to and collaborative with the market
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Nowadays, it is imperative to address professional and skilled audiences with greater purchasing power
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You need to convey your messages in a clear and convincing manner, with the knowledge to understand the terminology, processes and technologies
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Globalization and the new methods of communication have fostered this specialization in marketing services
CUSTOMIZED MESSAGES
"Striving to find solutions and incentives tailored to customers"
Services Profile
“To create a long lasting relationship with our clients that will allow them to tap into our vast experience in the area of marketing & communications in order to meet their own needs”
Our Thinking
Where we are?
Offices based in Madrid
with services in Spain and Portugal.
We combine a worldwide business model
with the best local management.
Abanico is integrated,
in ION global independents agencies network.
Due to our experience with multinational companies,
Abanico is part of an agency network made of all the agencies with whom we had contacts through the years by working on shared international accounts.